We brought the Colorado Department of Transportation and Lyft together to launch the 320 Movement, a campaign that got marijuana users to plan a safe ride ahead of their (420) high. The campaign featured 17 wrapped Lyft vehicles as a nod to the 17 percent of DUI marijuana arrests. Messaging on the cars and across metro Denver drove riders to a microsite where they collected discounts on Lyft rides.

Earning over 239 million impressions nationwide, the 320 Movement campaign also turned heads on the streets with a giant marijuana edible displayed outside of dispensaries and events, most notably, the candy bar’s appearance at Red Rocks’ 420 event where 311, Method Man and Redman gave one hell of a performance.

Awards:
2018 Bronze Obie
The One Club for Creativity Denver - Silver Immersive/Environmental