Keep It Up
ARAPAHOE COUNTY + AMÉLIE CO.
The residents of Arapahoe County have been experiencing pandemic fatigue. They’re tired of wearing masks, their hands are raw from washing them and they miss being with their family and friends. We know it’s been hard, but we knew we could lift the residents back up. When someone is feeling burnt or down, what does a coach or teacher do? Encourages them. We did the same by reminding people that while the pandemic is still going on, you’re doing a great job, keep it up.
To stay in line with our campaign’s encouraging tone of voice, we used a cut-paper technique to share our messaging. Inspired by many elementary school classrooms, we leveraged this arts and crafts look for billboards, posters, social posts, and videos to appeal to a wide audience of both adults and kids.
Keep it up works in two ways: keep your mask up, and keep up the good things we are doing to beat COVID-19. By using positive reinforcement, we empowered Arapahoe County residents with a multimedia campaign to wear a mask, wash their hands, get a flu shot and follow social distancing practices.
Through this campaign, we learned Arapahoe County is full of residents that are doing whatever than can to make life a little happier and safer for those around them. No matter how big or small, they are heroes. Check out their stories.