One case of HIV is diagnosed in Colorado each day. To help eradicate this epidemic, we crafted a campaign informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV.

The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign consisted of video, social posts and a robust website and an interactive wall at Denver PrideFest.