Seat belts make survivors. To prove this, we decided to utilize real photos of wrecked cars where the people inside lived because they were buckled up. In conjunction, we built a memorial on Bandimere Speedway for the Colorado lives that could have been saved in 2107 had they been wearing their seat belts.

One of my main roles in this campaign was interviewing the father of Mackenzie Forrest, a young woman lost in a car accident, who wanted to help spread the campaign message.